About Ge
As product designer, I’m motivated by user experience, and inspired by great design.
I enjoy taking projects and turn them into simple, adapted and beautiful designs.
I offer solid, professional yet creative design solutions to help launch and grow your business.
Ge Song
Senior UI/UX Designer
I’m a UI/UX Designer with 14 years industry experience, passionate in creative projects across multi-platforms. From initial idea generation at both proposal and production stages, I am striving to deliver the most effective solution at the highest of standards. I am an organised, pro-active and versatile worker with proven social skills and have them ability to adapt to different types of projects, target audiences and extreme situations.
Specialties:
- Web Design and Strategy
- UI/UX design
- Wireframe and prototype
- User-centred design and accessible design
- Agile Environment Experience
- E-Commerce Design & CMS & Usability
- Mobile App design
Work experience
As a Senior Product Designer during a challenging time for the energy industry, I collaborated with cross-functional teams to deliver intuitive experiences to over 7 million customers.
- Improve the product experience by using a data-driven and user-centric approach.
- Design key end-to-end journeys, including home charger installation, help and support, meter reading, onboarding, home move, and more.
- Redesign the website’s navigation using my expertise in information architecture.
- Maintain the E.ON Next design system.
2016-2022
Working as the senior UI/UX designer in the platform team, designing for WPP’s largest client Ford Motor Company at VMLY&R, implemented responsive user experience for EU markets.
Designing user flows, creating wireframe, preparing user testing materials, hi-fidelity design and interactive prototyping.
Developing and maintaining UI component library for EU markets.
Exploring and developing new ideas and improve user experience on Ford eCom, Owners and Commercial Vehicle digital products.
Creating image assets guidelines for Ford EU markets.
2013 – 2016
Working as the senior digital designer in the digital team, I am responsible for all the digital projects production, creating both user experience visual design that is seamless across all platforms. I produce intuitive, elegant and simple solutions for UI and UX design. My job also involves pitching for new business and art direction on a wide range of projects.
- Art direction
- Working with stakeholders, marketing team, UX architects, developers and researchers to deliver user-focused solutions.
- Involves in the whole UI/UX process, for both pitches and production, from initial business/user researching, creating concept, wireframing, prototyping to finalisation.
- Working closely with the Business Team and UX team for business strategy and user research.
- Illustration and character design for projects.
Clients: IAAF, Sports Direct, Volkswagen, Castrol, Jaguar, NFL, FA, Tesco and DHL etc.
2010 – 2013
Working as the sole designer, leading the creation of producing responsive e-commerce sites from concept to fruition. Taking user & business needs into consideration through out.
- Art direction
- Producing detailed UX wireframes for sites, based on a given brief.
- Creating eye catching, intelligent, professional, and easy to use websites, including Ecommerce, CMS and Digital Asset Management website.
- Producing fresh branding concepts for new businesses (print & web solutions)
- Liaising with clients alongside Project Managers to define briefs and address client feedback.
- Client & internal email design.
Clients: Getty Images, Fifa, Trilogy, Hilditch and Key and Sara Berman etc.
2009
Working for different agencies as freelance graphic desiger, such as Toast, Manning Gottlieb, PHD and Capita.
- Art direction Advertising design for JTI (Japan Tobacco International), and branding for Tobacco Trade website.
- Print design including: brochures, posters, leaflets and branding.
- Branding, advertising and website design in the New Business & Marketing department. Design promotional assets for a multitude of campaigns.
2007 – 2008
Lead designer at Brand Arichitecture International of TBWA\ London, work for leading brands brands: Chivas, Nissan, Sony, Stokee etc. Duties: Concept, design, layout, pre-press/production, for brochures, advertisements, print and screen presentations, packaging, photo retouching, packaging and illustration.
• Brand strategy & Identity development
• Layout & Pre-press/production
• Advertising, packaging, print design and screen presentations
• Illustration
Clients: Chivas, Nissan, Sony, Stokee, Canderel and Purevia etc.
