About Ge

As product designer, I’m motivated by user experience, and inspired by great design.
I enjoy taking projects and turn them into simple, adapted and beautiful designs.
I offer solid, professional yet creative design solutions to help launch and grow your business.

Ge Song
Senior UI/UX Designer

I’m a UI/UX Designer with 14 years industry experience, passionate in creative projects across multi-platforms. From initial idea generation at both proposal and production stages, I am striving to deliver the most effective solution at the highest of standards. I am an organised, pro-active and versatile worker with proven social skills and have them ability to adapt to different types of projects, target audiences and extreme situations.

Specialties:

  • Web Design and Strategy
  • UI/UX design
  • Wireframe and prototype
  • User-centred design and accessible design
  • Agile Environment Experience
  • E-Commerce Design & CMS & Usability
  • Mobile App design
  • Corporate Brand Development
  • Design lead & Art Direction
  • Creative Problem Solving
  • Advertising
  • Print design and production
  • Illustration & Hand Drawing

Work experience

2016-present

Working as the senior UI/UX designer in the platform team, designing for WPP’s largest client Ford Motor Company at VMLY&R, implemented responsive user experience for EU markets.

Designing user flows, creating wireframe, preparing user testing materials, hi-fidelity design and interactive prototyping.

Developing a scalable UI kit for EU markets.

Exploring and developing new ideas and improve user experience on Ford Ecom, Owners and Commercial Vehicle digital products.

Creating image assets guidelines for Ford EU markets.

2013 – 2016

Working as the senior digital designer in the digital team, I am responsible for all the digital projects production, creating both user experience visual design that is seamless across all platforms. I produce intuitive, elegant and simple solutions for UI and UX design. My job also involves pitching for new business and art direction on a wide range of projects.

  • Art direction
  • Working with stakeholders, marketing team, UX architects, developers and researchers to deliver user-focused solutions.
  • Involves in the whole UI/UX process, for both pitches and production, from initial business/user researching, creating concept, wireframing, prototyping to finalisation.
  • Working closely with the Business Team and UX team for business strategy and user research.
  • Illustration and character design for projects.

Clients: IAAF, Sports Direct, Volkswagen, Castrol, Jaguar, NFL, FA, Tesco and DHL etc.

2010 – 2013

Working as the sole designer, leading the creation of producing responsive e-commerce sites from concept to fruition. Taking user & business needs into consideration through out.

  • Art direction
  • Producing detailed UX wireframes for sites, based on a given brief.
  • Creating eye catching, intelligent, professional, and easy to use websites, including Ecommerce, CMS and Digital Asset Management website.
  • Producing fresh branding concepts for new businesses (print & web solutions)
  • Liaising with clients alongside Project Managers to define briefs and address client feedback.
  • Client & internal email design.

Clients: Getty Images, Fifa, Trilogy, Hilditch and Key and Sara Berman etc.

2009

Working for different agencies as freelance graphic desiger, such as Toast, Manning Gottlieb, PHD and Capita.

  • Art direction Advertising design for JTI (Japan Tobacco International), and branding for Tobacco Trade website.
  • Print design including: brochures, posters, leaflets and branding.
  • Branding, advertising and website design in the New Business & Marketing department. Design promotional assets for a multitude of campaigns.

2007 – 2008

Lead designer at Brand Arichitecture International of TBWA\ London, work for leading brands brands: Chivas, Nissan, Sony, Stokee etc. Duties: Concept, design, layout, pre-press/production, for brochures, advertisements, print and screen presentations, packaging, photo retouching, packaging and illustration.

• Brand strategy & Identity development
• Layout & Pre-press/production
• Advertising, packaging, print design and screen presentations
• Illustration

Clients: Chivas, Nissan, Sony, Stokee, Canderel and Purevia etc.

Skills

Sketch 3 100%
Figma 90%
Invision 100%
Zeplin 100%
Abstract 100%
Adobe Experience 80%
Photoshop 95%
Illustrator 95%
Indesign 90%
Axure 8 60%
Keynote 80%