Working as the senior UI/UX designer in the platform team, designing for WPP’s largest client Ford Motor Company at VMLY&R, implemented responsive user experience for EU markets.
Designing user flows, creating wireframe, preparing user testing materials, hi-fidelity design and interactive prototyping.
Developing a scalable UI kit for EU markets.
Exploring and developing new ideas and improve user experience on Ford Ecom, Owners and Commercial Vehicle digital products.
Creating image assets guidelines for Ford EU markets.